Marketing/Advertising

We Create the Right Message

 

Our ads – and our properties – stand out in the media. That’s because we have our own in-house marketing capability to assure creativity, timeliness and a consistently polished look. We take care in staging, photographing and writing about each property so that the most attractive messages appear before prospective buyers.

 

We Use the Right Media Consistently

 

We have longstanding relationships with the most efficient publications in the area, the ones that we know deliver prospects in large numbers. A good example is Homes & Land magazine, in which we advertise regularly – while our most direct competitors don’t. Repetition is crucial in advertising, so our ads appear regularly in this and other publications like Gentry and The Country Almanac, ensuring that our ads are seen often.

 

We Use Print Extensively

 

Our in-house advertising and graphics capability enables us to create a handsome brochure for each of our listings, in-house. That means original photography, original text and colorful custom brochures printed as needed in our offices. Where necessary, we can also create sophisticated custom graphics – maps, floor plans, illustrations – to help market our properties. We also post an Adobe Acrobat version of each brochure on our website for prospective buyers to download and print themselves.

 

We Use the Internet Comprehensively

 

The Internet is especially pervasive in this area and we take full advantage of it. Our website, www.hilligoss.com, gives prospective buyers extensive photo showings, downloadable brochures, and virtual tours. The virtual tour is a unique tool made possible by the internet, and each of our properties gets one. Each of our properties also appears on Realtor.com and LuxuryRealEstate.com, two very important sites that give our properties national exposure. These important sites receive over 6,000,000 hits a month by a nationwide audience.